Market Research Analyst: The Japanese Market for U.S. Oranges

PRLog (Press Release) – Apr 14, 2008 – Japan is one of the largest foreign markets for U.S. oranges, behind Canada, China (including Hong Kong), and sometimes Korea. The United States is the chief supplier of oranges to the Japanese market, with imports from the United States far exceeding supplies from Japan’s own production and imports from other countries. In 2006, the United States shipped almost 100,000 tons of oranges, worth over $70 million, to Japan.

In the late 1980s, Japan was the largest foreign market for U.S. oranges. A key accomplishment of the 1988 Beef-Citrus Agreement between Japan and the United States was to end Japan’s quota on orange imports. U.S. orange exports to Japan peaked in 1994-95. However, in recent years, trade volumes have been below the export levels of the late 1980s and early 1990s , despite lower tariffs negotiated in the Uruguay Round (1995). Aggregate U.S. orange exports to all foreign markets have generally been between 500,000 and 700,000 metric tons per year since 1990.

Export volume to Japan has decreased somewhat since 1994, so that the
Japanese share of U.S. exports has decreased, with Japan falling from the
first position in 1989 to third-largest destination in 2006 (and fourth-largest
in 2005).

This report investigates Japan’s orange market, especially consumption, and
factors that affect Japan’s imports from the United States.

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