PRLog (Press Release) –
Apr 11, 2008 – (Atlanta, Georgia) – Mosnar Communications, Inc a leading luxury PR and global marketing firm today offered media advice tips to Victoria Lindsay and all of the defendants accused. Stressing that this entire case has drawn global media attention and all parties need to prepare for dealing with media crisis intervention.
This case has made International headlines and the eight teenagers accused of beating Victoria “Tori” Lindsay a 16-year-old Lakeland, Florida cheerleader unconscious will be tried as adults, according to the State Attorney’s Office. Additionally, the case has received strong media attention because the beating was caught on tape and allegedly tapped by the teen defendants to be placed on social networking websites. Moreover, there has been a lot of media attention citing that families of the teens are blaming MySpace™ and YouTube™ for this unfortunate incident.
According to CR Cataunya Ransom, Cofounder of Mosnar Communications, Inc being in the media limelight can become overwhelming. Ransom notes this particular case is extremely sensitive because of the nature, ages, and diverse media attention it has attracted. Ransom revealed that she has reviewed negative publicity in the press on both sides. Expressing that it is vital in a case such as this to seek media representation to deal with damaging press coverage.
Mosnar Communications, Inc Media Tips for High Profile Cases:
1. Develop a strategic plan and approach to communicate with the public through the media. Use media and press releases to communicate messages to the public.
2. Hold press conferences to communicate with the public and the press.
3. Enlist endorsements for support from family, friends, community, etc.
4. Hire a public relations representative to handle media inquires and media communications.
5. Only release statements and comments through a media representative.
6. Make sure that your legal team and media team work together. A public relations firm is experienced with handling media relations even when there is a suppression order also referred to as a gag order.
