Starting the Trend with Miss USA

PRLog (Press Release) - Apr 14, 2008 -
Farmingdale, NY - Alagio® Professional HairCare was selected by WOW Creations Media to be the exclusive hair care product for the 2008 Miss USA Gift Bag.  The gift bags were presented to all the Miss USA pageant contestants, celebrity judges, and the event’s host at the Planet Hollywood Hotel in Las Vegas, NV on Friday, April 11, 2008.

The luxurious Alagio Gift Bag included Trend Starter Fast Freeze Hair Spray along with 4 items from the Silk Obsession collectionhttp://www.alagio.com/silk.html (Shampoo, Conditioner, Straightening Balm, and Smoothing Serum).  The Silk Obsession collection helps protect hair from humidity while controlling frizz with its advanced Silk Protein Solution.  This advanced solution is a blend of silk proteins, vitamins, and fruit extracts that help repair overworked stressed hair leaving it silky smooth with an incredible shine.  Fast Freeze Hair Spray is Alagio’s newest edition to its Trend Starter styling collection http://www.alagio.com/trendstarter.html.  The waterless super drying finishing spray goes on dry leaving hair with an extreme hold and shine without weighing down the style.  The suggested retail price for Alagio products are $6.99 for shampoos and conditioners and $7.99 for styling products.  Alagio is available in select major grocery and drug chains.  

•   Silk Obsession Smoothing Collection – Shampoo, Conditioner, Leave-In Detangler, Straightening Balm, Smoothing Serum.  Enriched with silk proteins and amino acids that gently clean and revive stressed hair leaving it soft and shiny while eliminating frizz and controlling fly-aways.

•   Trend Starter Styling Collection – Rock Hard Gel, Matte Wax, Twisting Paste, Spiking Pomade, Fast Freeze Hair Spray, Rock Hard Hair Spray.  Enhanced with a “No Flake” formula provides a maximum hold and shine while adding texture and definition.  


Alagio Corp, a New York based company, produces shampoos, conditioners, and styling products that help repair, nourish, moisturize, and strengthen hair.  Combining the finest ingredients with advanced technology, Alagio creates and develops customized hair care solutions for every hair type need.  Each Alagio product is tested in New York salons to ensure outstanding product performance at salon standards.  During the first year distribution, Alagio was awarded “Most Wanted Hair Care Product” by InStyle magazine at the 2007 NACDS Marketplace Conference.  For additional information go to http://www.alagio.com or call 1-866-Alagio1 (252-4461).

To schedule an interview or request product samples, please contact Melissa Dunn, Alagio Marketing Manager at (631) 773-5430 ext 286 or email at mdunn@alagio.com.