Background
Today Team are a specialist same day courier with the ability to deliver same day to anywhere in the UK. Clicky Media knew that this type of business required leads constantly. With an average buying cycle of 20 minutes, Today Team needed to make sure they had a constant supply of leads which can be turned on and off as required.
solution
Clicky Media decided on a complete website re-design to ensure the traffic sent through to the site converted to leads. Within 24 hours the campaign was ready to go with a brand spanking new website.
PPC was the marketing method of choice to give the website some instant traffic. With this in mind, conversion tracking and the Google web analytics package to monitor the results was set up, ensuring that Today Team spent their money effectively.
Over time Clicky Media built up the number of keywords in the Today Team campaign to over 20,000+; taking advantage of the long tail of search theory thus gaining extra business at a lower cost of conversion.
By adding an online quote request form and putting a unique telephone number on the website, Today team were able to monitor the amount of business they generate directly from the website.
Key Results...
in the past year (April 2007-April 2008)
• 2,929,867 impressions on Google searches
• 40,653 clicks from ads through to the website
• Over 1000 calls per month via website number
• 15 online quote requests on average per weekday
• up to 25% click through rate achieved
• Google Adwords#3 average position for ‘same day courier’
what the client said...
“Since working with Clicky Media our web enquiries have simply tripled. Their results really do speak for themselves!”
Jon Woodall
MD, Today Team.
