E-Z new look is a Passion for Highway Image. Cover acts as a Holder for Toll Device

PRLog (Press Release) – Apr 08, 2008 – Some people actually don't mind how their Electronic Toll Transponder looks in the windshield of their nice clean new car. That's not what Owen Burns of Highway Image thought. Mr. Burns couldn't believe that there wasn't a backlash against putting those useful transponders in the windshield of everyone's cars. He soon realized why the backlash didn't exist. People had no choice. He soon set out to change that.
Everyone loves the convenience of their Electronic Tolling Systems like E-Zpass, Fastlane, I-Zoom or I-pass (all registered trademarks) but Mr. Burns felt that something had to be done about all those "ugly white spots".

A company was born, www.HighwayImage.com. It turns out that close to 40% of electronic tolling devices aren't attached to the windshields of the car to which they are assigned. The number one reason is the drivers don't like the way they look on their car's windshield. What better confirmation of a business plan could you have than to find out that maybe 20 % of the millions of toll transponders that had been issued weren't being attached because of the way they look?

All he had to do was change the way they looked and he'd literally be in business. After months of trying different ideas and prototypes Burns had a product that held the transponder on the windshield and could by printed with an image on it. He started with the good old American flag in the post 9-11 era. Some of the original art included peace sign and tennis racquets. The company soon graduated to doing custom logos for limousine companies. They added some National Non-Profits, click on: http://www.highwayimage.com/fundraisers.htm. They have grown to include Surfing, Astrological Signs, College logos, click here: http://www.highwayimage.com/ncaa.htm . Highway Image is still actively pursuing other licensed images. After all, "Image is Everything" in this business! They are looking to add other sports teams and even some well recognized cartoon characters.

The more you look into the product the more useful you realize it becomes. Originally just a product for the vain and image obsessed, users have found that by having their transponders attached to their windshields they are safer because they aren't searching for their transponder as they approach the tollbooths. Something that users don't realize is that by having the transponders fixed to the windshields helps prevent false readings that can be caused by drivers "waving" the transponder at the tollbooths. This saves each state lots of administrative expenses. Of course just by using electronic tolling we waste less gas and time while we drive around in our daily lives.

Highway Image holders are actually a good-looking product that encourages safety, is a green product that saves time and helps state tolling authorities save money! Wow!!

Visit http://www.HighwayImage.com and get your holder today.

Highway Image Covers and Holders work with E-ZPass transoponders, a registered trademark, Fastlane, Fastrak, I-Pass, I-Zoom, EXpress Toll, Cruise Card, Pike Pass and other tranponders. Highway Image is not affiliated with any State or National Tolling Authority.