The goal of the contest is to raise awareness in the academic world and among educational institutions about the importance of Search Engine Optimization. This critical aspect of any marketing mix remains under represented in most US academic curricula.
"Recent industry surveys, internet marketers and companies with online presence have reached the consensus that recent marketing graduates and college programs are ill prepared to face basic the internet skills to succeed in SEO marketing (also referred as Search Engine Marketing/SEM)"
With less and less customer relying on traditional print, audio and video advertising media to find products and services, colleges and universities have not caught up with the increasing internet marketing trend and still treat it as a minor technical skill.
"SEO 1 Services has recruited and trained a certain number of its best SEO experts from Texas universities like the University of North Texas (http://www.unt.edu) and UT Austin", says Semul Johnson, senior organic SEO specialist.(
The SEO marketing white paper contest will start on January 21st 2008 and all submission must be received by October 21st 2008. Prizes will range from $5,000.00 for the first prize to $1,500.00 (3rd prize) .Candidates (students and faculty) must request the rules and guidelines of the SEO Marketing white paper contest through the site's Dallas office through the contact form.
