The Spanish Association of Furniture Manufacturers and Exporters (ANIEME) with the support and collaboration of ICEX (Spanish Foreign Trade Institute), coordinates the group-participation of a total of 50 Spanish companies at the upcoming edition of Salone Internazionale del Mobile Milan, which will take place in Milan from 16th to 21st April 2008.
Displayed over a surface of more than 4.650 sqm., the Spanish companies will present their new collections, which combine design, innovation and creativity, clearly revealing the top-of-the-range level of MUEBLE DE ESPAÑA’s offer.
In this context, the group-participation coordinated by ANIEME, turns itself into the best showcase for Spanish furniture´s latest trends in style, materials and finishes.
Under the corporate brand “MUEBLE DE ESPAÑA”, ANIEME has developed a wide programme of promotional actions specifically aimed to enhance the high quality, the cutting-edge design and the great variety of Spanish furniture among professionals of the sector that will be present in Milan. A successful branding strategy has led to a common graphic line, that makes MUEBLE DE ESPAÑA perfectly recognisable among visitors from all over the world.
In addition to this, the microsite www.muebledeespana.com/
According to Enrique Pérez Tortosa, President of ANIEME, “the International Furniture Fair of Milan is without any doubt the worldwide top event of the furniture sector, not only for the quality of the offer and the cutting-edge trends showcased, but also for the number of visitors that every year attend the fair. For this reason, our companies won´t miss this opportunity, being Spain the second largest presence after Italy”.
