Based on the educational and entertaining television series “How 2 with The Hooley Dooleys” the new live shows follow the group as they embark on a mission to learn. With their popular musical style, wonderfully interactive dance numbers and plenty of laughs, the stellar new cast of The Hooley Dooleys inspires and encourages children to learn new things, grasp new ideas and discover the world around them, while helping combat important issues like obesity, bullying and safety for school children.
Entertainment Store Group (ESG), one of Australia’s leading producers of live entertainment, has come on board as a key partner in launching the live stage offering nationally and to international territories. ESG will manage the brand for all live stage appearances, making them available not only in the school sector, but in retail, corporate and festival environments.
Anton Berezin, Business Development Director of ESG says “The Hooley Dooley’s have enjoyed nominal success in the market over the last decade, with a consistent reputation for excellence. We believe the new educational offering, How 2 Exercise with the Hooley Dooleys, fills a significant void in current children’s content. Parents and their children will be delighted by these new shows, which are not only interactive and entertaining but also educational.”
The new brand model of The Hooley Dooleys will be rolled out through international territories in 2009 with partners in the Middle East, Europe and the USA.
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