Scott will be responsible for maintaining and extending Omniture’s web presence across EMEA, planning the database strategy and driving site traffic using search engine marketing, email and display advertising, for customer acquisition. He brings a total of seven years online marketing experience to the position, including over three years as Online Marketing Manager for Actuate.
Commenting on the appointment, Neil Morgan VP Marketing for EMEA, explains, ‘Omniture has aggressive plans for growth in Europe this year and Stuart Scott will help us optimize our online marketing to generate and capture leads and increase brand value. He brings years of solid business-to-
Stuart Scott, Online Marketing Manager EMEA at Omniture, adds, ‘As an online marketing manager I had always admired Omniture’s products. This role gives me an opportunity to use best-of-breed technology and techniques to deliver closed loop marketing programmes for Omniture across EMEA.’
The appointment follows dramatic growth of Omniture in Europe which has over 600 clients in the region, such as BT, lastminute.com and Barclays, and follows recent acquisitions including Touch Clarity Offermatica and Visual Sciences. Omniture’s product set comprises the SiteCatalist web analytics platform, bid management, site testing, data integration and behavourial targeting.
About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,500 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com
Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of our technology and services to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.
