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Follow on Google News | How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation from VelocityVelocity Shows B2B Technology Marketing Organisations How to Get More Out of Their PPC
By: Velocity Here’s a snippet: >> If your goal is to generate leads and to contribute in a tangible way to the sales process, then PPC can be the ultimate tool in a B2B marketer’s armory. At a basic level, B2B lead generation with PPC is not rocket surgery. It’s an old school tactic involving an ad, an offer, a coupon and a reward. And when executed well, the payoff is twofold: concrete sales leads and the healthy (and obvious) byproduct of increased traffic and raised awareness. To get great results, we suggest you follow these five rules: 1) Set appropriate goals 2) Set appropriate conversion points 3) Set appropriate metrics 4) Set appropriate offers 5) Create appropriate landing pages >> To learn more about it you can download the whole paper here: http://www.velocitypartners.co.uk/ >> For more information about Velocity: Website: http://www.velocitypartners.co.uk Blog: http://www.velocitypartners.co.uk/ White Papers: http://www.velocitypartners.co.uk/ # # # Velocity is the consulting-led B2B marketing agency for the Interweb era, specialising in technology. Projects range from strategic consulting to marketing acceleration programs to digital engagement campaigns that include through-the- Website: www.velocitypartners.co.uk/ End
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