Santa Cruz, CA- Hollywood is setting a new trend in infant fashion and that new trend is Sweet Shoes, hip & funky handmade infant shoes with a very stylish edge. The publicity for Sweet Shoes keeps building as several celebrity tabloid magazines and publications have taken notice of these adorable shoes. Last week, photos of Shiloh Jolie-Pitt, daughter of Angelina Jolie and Brad Pitt, taking her first publicly photographed steps and wearing a pair of black skull slip-on Sweet Shoes landed in various print and online magazines including, People, US Weekly, Life & Style, and In Touch, and both pagesix.com and people.com. This week, one of the same photos of Shiloh graced the cover of OK Magazine, bringing major exposure to this start-up company.
The same photos of Shiloh were shown on The Daily 10 on the E! Network. “My phone immediately started to ring with people asking if those were my shoes that were just on TV. I couldn’t believe it! This is great publicity for us,” says Dana-Panzer who since the beginning has been doing her own PR and marketing along with her cousin, Christy Bertholf. The two of them and one additional sales rep make up the entire Sweet Shoes staff and they are getting very busy!
Several celebrity moms have received Sweet Shoes and have become fans. Sweet Shoes has received various celebrity thank you’s and compliments, including personal calls and handwritten thank you cards. “It is very flattering to receive a thank you card from someone saying how much they appreciated and love the shoes!”
Celebrity fans include, Jennifer Lopez, Melissa Joan Hart, Brooke Burke and Angela Kinsey from the hit TV show The Office. This line of infant shoes is so different and unique that more are destined to pop up on the Hollywood baby scene. This is one trend with major staying power.
ABOUT SWEET SHOES
Sweet Shoes was started by Mandi Dana-Panzer of Santa Cruz , CA., a busy stay at home mother of three. While finding stylish clothing and shoes for her daughter was never a problem, it just wasn't as easy for her two younger boys. So, she decided to design her own infant shoes and used the local surf/skate culture as her design inspiration. Her shoes are edgy and hip and her line offers enough styles for girls and boys. The soles are made with an extra layer of foam between two layers of leather; this provides extra shock-absorption while staying developmentally appropriate for infants growing feet.
For a list of retailers, on-line etailers and boutiques carrying Sweet Shoes, visit http://www.sweetshoes.net Information regarding the manufacturer of the shoes is also available on the website. If you would like to contact the company founder, please email Mandi Dana-Panzer at mandi@sweetshoes.net.
