The Ugotitfirst.com service uses text messages that make the coupons available to virtually every phone user, so there is no need to download applications and install them on the cell phone. That means that a member does not have to install and operate an application or navigate the mobile Web. Coupons are downloaded by members or sent automatically based on the member’s specifications for content and the member’s demographics. When a coupon is sent to a member’s phone, Ugotitfirst, via its unique profit sharing plan, deposits a nominal amount ($0.01 - $0.10) into the member’s virtual wallet. Members are then encouraged to donate the money accumulated in their wallets to a charity of their choice. However, members can opt to use the cash for shopping on the site store (a derivative of Amazon.com) or, when their balance hits $25, request a check to be sent to their home.
According to Noam Samson, CEO of Ugotitfirst, LLC, “The most significant aspect of Ugotitfirst is the ability of our members to assert complete control over their mobile phones. Our members can download messages at will or allow advertisers to send messages to their phones. However, members control the number of messages (e.g. coupons, alerts, event invites) they would like to receive daily and the time of day they would like to receive them. Members also determine the content of the messages they receive. For example, a member who indicated ‘Restaurants’
Ugotitfirst.com offers coupons and discounts ranging from national brands to local shops. Members will only receive coupons from businesses in their geographic area. When members want to use a coupon, all they have to do is recall the text message of the coupon and show it to the cashier at the point of service. No Internet navigation or time-consuming operations are needed.
Mr. Samson explains, “Since Ugotitfirst.com is a text message based system, every person residing in North America who owns a cell phone capable of receiving and sending text messages can use the service. Unlike other mobile applications that are network dependent, Ugotitfirst.com can operate on virtually any phone and any network. These capabilities enable advertisers to reach almost every one of the 240 million cell phone users in the market today.”
Ilan Ghivoni, CTO of Ugotitfirst, LLC adds, “Most Americans roam the streets with their cell phones by their side. The ability to access these consumers based on their own preferences creates a tremendous marketing opportunity. Marketers are looking for new ways to utilize coupons. It is a known fact that only a fraction of the printed, paper coupons are being used by shoppers. What Ugotitfirst.com offers is the ability to carry one’s favorite coupons, stored in the cell phone, and use them at will. No longer will Ugotitfirst.com members forget to bring their coupons with them as they will be stored in their cell phone ready to be used at a moment’s notice.”
For more information on this service, visit www.ugotitfirst.com.
