PRLog (Press Release) –
Apr 01, 2008 – With a product as revolutionary as Revolution Tea, the only thing standing between a warm cup and the consumer is a perfect marketing campaign. In a 6.5 billion dollar industry, it takes more than a great product to convince customers that this particular brand is their “cup of tea”. With the help of event management company Barry Promotions, Revolution Tea hit the streets on a Consumer Intercept Tour throughout the entire US last month. Cities that were focused on were San Francisco, New York City, Dallas, Seattle, Houston, Phoenix, Philadelphia, and Boston. Within these cities, street events were created in prime consumer areas that had the most foot traffic. The result was a hefty generation of brand impressions, brand experience, and a one-on-one interaction with the product.
These street events not only benefited the Revolution Tea brand, but by including retail stores in brochures that carry the product in their area, such as Stop and Shop, Whole Foods, and Fresh Market, the stores were also getting exposure. Once a great first impression is made with a brand, it is equally as important that consumers know where to pick up the product, so they can continue to buy and hopefully become life-long customers. The chances of this happening are much more likely if the first impression is through a personal experience with the product, which is what Barry Promotions strives to achieve.
To experience the Consumer Concept Tour with Revolution Tea and Barry Promotions, please click this link to view pictures from various cities:
http://www.revolutiontea.com/press_and_events.html.
