Consider Paul Anthony’s, South Orange, New Jersey-based, which helps corporate and personal customers outsource their gift giving. The site execute all of a firm’s gift giving, from baby announcements to holiday perks, sending out anything from gourmet gift basket, corporate gift, spa gift, baby gift and flower.
AT http://www.GENYEINABASKET.com, profits do not set aside customer satisfaction, but rather follow it. To that end, Anthony has developed in-house CRM software with several capabilities.
Features such as online registration form that allows users to save time and experience a quick check out process. The option to contact by email or telephone. The company’s computer system also alert operators when a customer inserts a wrong zip code. Last and not least, GENYE IN A BASKET personally confirms the delivery of each order.
In a society where time is precious, clicking a mouse to send a get well gift or thank you gift is appealing, when the alternative is skipping lunch to fight crowds at the mall and waiting in line at the post office. Creating satisfied customers helped GENYE IN A BASKET to attain $1.5 million in sales revenue in 2004.
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