PRLog (Press Release) –
Mar 31, 2008 – Bones Kendall, author of Mikka Mi Amor, a collection of 50 poems and a glossary defining all the words used in those poems, forced his publisher to accept a print-on-demand scheme to avoid any unnecessary waste if the book doesn't sell many copies.
BBC Publishing head said, "Of course we hope the book sells a million copies, but poetry is a tough market. This way, there's less risk."
If it does happen that the book becomes popular the publisher promises to pursue other more environmentally sustainable methods.