House of Fever Makes It Reign

PRLog (Press Release) – Mar 27, 2008 – The House of Fever makes you faint as it unveils its edgy, trendsetting collection at the Sheraton Buckhead on April 27th.

If you are into bold, sexy, but yet sophisticated clothing, then you must be at Born To Reign on April 27th. The Spring Collection, Born To Reign shows why The House of Fever is not just a label, but a lifestyle. The Atlanta-based clothing line caters to the urban jetsetter with lines Boi Couture, F.E.M., P.U.N.C. and St. Rashard. Boi Couture is the true definition of risqué; a male underwear line that shows you exactly why this collection is called Born To Reign. This line makes you feel like royalty. Boi Couture should have been called edge because it will have you hanging off the edge of your seat wondering, lusting and wanting more.

If you are the true definition of divo and you can never find anything to fit your flare and pizzazz, look no further because The House of Fever brings you P.U.N.C.; A trendsetting, jaw dropping line that caters to the queen inside of the king. J. Rashard, Head Designer of House of Fever, takes women’s liberation to an entirely new level and dimension with F.E.M., sex appeal at its best. St. Rashard is a robust example as to why The House of Fever is unique and in a league of its own. On April 27th, you will know exactly why The House of Fever is not just a label, but a lifestyle.

JRashard, Head Designer of The House of Fever, says “I think that everyone will be pleased with the new collection. I have been working on the collection for awhile now and I am pleased. I am elated at the thought of seeing my hard work transformed to life.” JRashard has been designing for nearly a decade. He has won several awards and has had lines featured in several fashion events. Currently, he is in the process of contract negotiations between himself and an athlete (who shall remain nameless) for him to head up the conception of their clothing line. JRashard will also be opening a boutique over the next couple of months.

The House of Fever kicks off festivities on Wednesday, April 23rd at The Mark located at 75 Poplar St for the Pre-Launch Party followed by the official launch party, Born To Reign on Saturday, April 27th at The Sheraton Buckhead. For additional information or information on becoming a sponsor, contact Chantaye McLaughlin at urban.ceo@gmail.com or call 850.497.3483 or you can visit us on the web at http://www.houseoffever.net