PRLog (Press Release) –
Mar 27, 2008 – Burberry is a British luxury fashion house, manufacturing clothing and other apparel. Its distinctive check pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. It runs a catalogue business and has a fragrance line. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. Burberry's trademark products are its fashionable handbags and exclusive fragrances. The Design Director is Christopher Bailey.
Burberry was an independent company until 1955, when it was bought by Great Universal Stores (GUS), owners of UK High Street retailers Argos and Homebase. Beginning in 2000, there were rumours of GUS releasing Burberry as an independent company. But it was not until December 2005, when Burberry was spun-off as the Burberry Group. Today, Burberry trades on the London Stock Exchange under the ticker symbol BRBY.
In the United States, the company has boutiques in Americana Manhasset, Atlanta, Atlantic City, Austin, Beverly Hills, Boca Raton, Boston, Canoga Park, CA, Charlotte, Chicago, Coral Gables, FL, Dallas, Denver, Hackensack, NJ, Houston, Kansas City, King of Prussia, Las Vegas, Mclean, Naples, FL, Natick, MA, New York City, Washington, DC, Northbrook, IL, Oak Brook, IL, Orlando, Palm Beach, Philadelphia, Scottsdale, Short Hills, Sunrise, Fl at Sawgrass Mills, Minneapolis at Mall of America , South Coast Plaza, San Antonio, San Diego, San Francisco, San Jose, Troy, Michigan, and White Plains, NY
To complement the Burberry USA Shop Online, the UK in October 2006 launched their transactional store, and in March 2007, extended order fulfilment across selected European countries at Burberry UK & Europe Shop Online. In November 2007, fulfilment was again extended to the whole of the EU. Both sites offer the latest new arrivals and classic pieces across rainwear, outerwear, apparel, handbags, shoes & accessories including sunglasses, watches & fragrance.
Rose Marie Bravo, who led Burberry to mass market success from 1997 till 2006, has now become vice executive, while her former job has been given to former DKNY and Liz Claiborne manager Angela Ahrendts.
Burberry site for fans is now online at burberryworld.com. This site includes how to spot a fake, men and women collection, video, photo, forums and blogs.
