The system, which will be free to users, features an intuitive Web 2.0 interface that allows users to easily build, customize, and save their favorite meals. The wealth of customization options offered by the GoCelly menu system will allow each user to tailor food according to their specific tastes. Once the user has personalized his or her selections, they can save the meal under a Nickname of their own choosing.
Users are able to order their saved favorite meals using GoCelly by sending the associated Nickname via SMS text message with their cell phone. Since their credit card is already on file, users can quickly pick up their prepaid orders at the restaurant and bypass both ordering and payment lines.
In addition to the mobile arena, GoCelly will also allow users to take advantage of the same intuitive interface to place their orders via the web and the mobile web for pick up or delivery.
"GoCelly's user-friendly interface will provide its visitors with a rich, unparalleled user experience. The near-instantaneous nature of SMS text messaging, combined with GoCelly's advanced architecture will ensure a timely food ordering experience,"
GoCelly is currently scheduled for an April 25, 2008 launch.
For more information, visit http://www.gocelly.com
