This step-by-step manual takes you right through who you should target and what journalists are looking for, to practical suggestions for choosing and presenting stories that will get accepted by editors. You will discover how to write effective press releases and articles, how to deal with media interviews - and you'll even find out what you can do if a journalist gets your story wrong.
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Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage. They are based in Market Harborough, Leicestershire.
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