Successful Mom Entrepreneur Shapes Up Business for Stroller Season

PRLog (Press Release) – Mar 24, 2008 – McKinney, TX – Two years ago, necessity drove mother of three Amy Long to design the first Secure2Me Baby Blanket, an innovative clip-on baby blanket that attaches to strollers, car seats and baby slings. Long shares, “I was walking through a busy parking lot with my baby in a sling, holding the hands of my other two children on either side of me and the baby’s blanket fell off and landed in a puddle. I couldn’t let go of either child’s hand, the blanket was a muddy mess and I was really frustrated!”

After testing seventy different clips, six potential designs and two hundred yards of easy-care fabrics, Long created the Secure2Me blanket and knew she was onto something when strangers started asking where they could get a blanket like hers.

Now, Long’s light bulb moment has turned into a booming business that has her working overtime to keep up with the demand. Long says, "Our tremendous growth in the last year has completely changed our daily operations requiring us to add a fulfillment center and increase production significantly. We’re introducing new lightweight blankets for warmer weather and we’re ramping up inventory on our Eclipse Solarveil Sun Protection Blankets after quickly selling out last summer.”

Long attributes the popularity of stroller-workouts like Strollercise and StrollerFIT to the rise in sales of her stay-put blankets. "I used to have to stop many times during my stroller workout class to retrieve my daughter's blanket. Now, with the Secure2Me Blanket clipped onto the stroller, I can focus on my workout knowing my baby will stay covered and comfortable", says Angie Clark, a mother from Frisco, TX.

Secure2Me Blankets are the first stay-put blankets that work easily with strollers, swings, car seats and even as a nursing cover. The Secure2Me Eclipse Solarveil Sun Protection Blanket offers chemical-free sun protection for babies by blocking 95% of the sun’s harmful UV rays. Over twenty five retailers carry the blankets, including Amazon.com and Long’s own website, http://www.secure2me.com


For more information on:
Secure2Me Blanket, visit http://www.Secure2Me.com