PRLog (Press Release) –
Mar 24, 2008 – EAST&URBAN today announces its senior management's decision to offer its Brand Identity Solution for free to companies worldwide.
The senior management of EAST&URBAN reasons that:
1. Brand identity is a basic requirement for any company, product or service to launch itself into the branding roadmap. Every company should have a basic but well-researched brand portfolio that describes what the brand is and stood for. By giving away a free solution in brand identity advisory, many more companies will be able to see themselves through the difficult path of building a competitive brand.
2. Over-charging customers by exploiting their ignorance is becoming more and more apparent in particular in markets in Asia, a market that just woke up to the needs of building brands. EAST&URBAN has heard of companies paying extremely high price for a brand identity solution which the firm thinks is ridiculous. The firm believe that a consultancy practice should have the right integrity and practice fair business policies thus having 'brand practitioners' charging so high for a basic brand framework creates a negative impact to the industry as whole. Companies will see brand consultants as con artist just out to make a quick buck and this kind of unhealthy practice stipend market investment in branding and indirectly hurts the image of real brand consultants.
3. Companies that are serious in brand building should be encouraged to place more emphasis on development of systematic platform to develop, manage and measure brand performance then the existing over reliance on having a creative brand identity. Successful brands today are proof that having an integrated, internalised, coordinated and innovative effort in brand building are more vital and important to engage both competitors and customers. Companies should be encouraged to invest their money in these forms of programs and solutions that readily offer higher value creation and ROI in branding.
The free offer comes with its terms and condition and among them is that companies are committed to engage EAST&URBAN in its other higher value solutions that the firm offers.
For more details please contact the firm at: info@easturban.com
EAST&URBAN is a brand consultancy firm that draws its strengths and hands-on experiences in the field of change management, corporate advisory, process engineering, business planning, marketing and market research to deliver innovation to our clients' brand and projects.
