HR as a Strategic Partner in Business: The EESS Approach

PRLog (Press Release) – Mar 24, 2008 – What's the secret behind a successful organisation? How do organisations achieve and maintain constant growth? Possibly, the key behind thriving expansion lies within the comprehensive department of Human Resources. While traditionally regarded as a manpower supply station, the changing role of HR in today's environment makes HR an equal stakeholder in the business process. As a strategic business partner, HR is able to create enduring value. Perhaps that’s what you can infer from the ambitious HR Department of Rupiz Infotech.

After establishing its forte in the online trade of finance, telecom, marketing, shopping and comparison services, Rupiz Infotech, a U.K based internet conglomerate, is all set to foray in India. This launch will be embarked with optimum efforts in the genre of all-in-one communication, online finance and e-retail. Their latest venture- RetailsDirect.com has been well received at the Indian terra firma. When a company is galloping on such an upward growth track, its employee base has a critical role to play. Their loyalty, dedication and most of all their satisfaction are crucial for success. Rupiz Infotech is confident of its talented pool of professionals and it counts upon HR to take responsibility and be accountable for employee performance. They ensure that the HR department acts as a vital link between the employees and the employers from a strategic point of view.

Even P.Venkatesh, Head of the Human Resource department acknowledges the tactical role of human resources. “Generating a strong value culture is the imperative role of this change agent. By creating value, I mean taking and giving the best inputs and outputs from employers to employees and vice versa”, he says. The rationale behind creating value is to promote a participatory arrangement both on the horizontal as well as the vertical level. The role of HR is thus to be the fulcrum point to balance the interest of all stakeholders and key factors- Employers, Employees, Strategy and Satisfaction- the EESS balance. This EESS cross linking monitor will become the future of HR worldwide and catapult this company in the foyer of success.

Talking about the integral role of this avant-garde department using the EESS Balance model; Rupinder Khurana, Director Rupiz Infotech states, “Generally in an organization the role of HR is restricted to the policing wing of executive. But, they have acquired a new role of a strategic partner in the routine activities of our organization.  It’s their prerogative to develop a cohesive culture where employees can contribute and deliver the best.” Through their balancing approach, they are able to maintain a common satisfaction point between all stakeholders in the organization. In other words a multifaceted interweaving of individual’s aspirations and organizational goal aids a symbiotic association wherein both the domains progress in the long run.