SnowTrax Television Expands Broadcast Episodes to the World Wide Web

PR Log (Press Release) – Mar 20, 2008 – SnowTrax Television, producers of the world’s most watched snowmobile enthusiast program, has expanded its broadcast coverage to the World Wide Web with the introduction of its new streaming Flash broadband video player.

The new “Arctiva Video Portal” will now showcase full length feature episodes with true broadband viewing quality. All SnowTrax episodes posted to the video portal will contain the exact same content as what is seen on our North American television broadcast network. Visitors to the SnowTrax Television website (www.snowtraxtv.com) will now benefit from being able to watch archived episode segments just days after the actual television broadcast.

“With the web becoming more about media and entertainment, the rationale to get a broadband conduit into the living rooms of snowmobilers was undeniable,” said Vern Putzer, Director of Sales and Marketing for SnowTrax Television “SnowTrax Television has been the leading source for TV related content for snowmobiling and we wanted to ensure we maintain our leadership position with our sponsors and our dedicated viewing audience. Our high quality web video player allows viewers to watch the show at their convenience and as often as they would like!”

Subscribers to TI and cable internet connections will enjoy instantaneous and uninterrupted video play the moment they select one of the many video episodes available to watch. For those with slower connections, video quality and buffering speed has been optimized for the best viewing experience possible.

At time of press release, 6 of the most recent TV shows have been posted to the “Arctiva Video Portal” with the balance of the 2008 season 13 episodes scheduled to be posted soon.

To view SnowTrax Television on-line, log onto www.snowtraxtv.com and then click the “Arctiva Video Portal”.



Celebrating its 14th year, SnowTrax Television is a magazine format show that is packed with editorial content that is tailored to every type of rider. Each episode features in-depth product evaluations, instructional tech tip’s, destination features along with the latest news in the industry. Affiliated with national broadcasters TSN in Canada and the Outdoor Channel in the United States, SnowTrax Television is the most watched snowmobile show in North America. For more information visit the SnowTrax Television website at www.snowtraxtv.com

For more information contact Vern Putzer
(905) 332-7223 ext. 5 // (905) 478-1999
vern@snowtraxtv.com