UK Energy Saving was launched in 2006 and in that time has gone from strength to strength. In light of their growing popularity they have therefore decided to launch an official UK Energy Saving logo as part of their brand awareness strategy. The consumer website, http://www.uk-
The new logo has been designed to co-ordinate with the existing website and blog branding, but now includes a green ‘globe’ design, representing the eco-friendly ethos of the company. It is hoped that the name of UK Energy Saving, along with their new logo, will become synonymous with providing useful energy saving information to consumers.
Hayley Jones, UK Energy Saving’s Web Marketing Director, talks more about their new logo. “A logo is an important part of any company’s identity, and at UK Energy Saving, following a successful first year, we felt it was time to think more about our brand identity. We hope that our visitors like the new logo, which will also be used in our new electronic newsletter, greenCHAT. As UK Energy Saving continues to grow, we look forward to our visitors recognising the logo as representing a key source of consumer advice on all areas of energy saving and related topics.”
To see the new UK Energy Saving logo, visit the website, http://www.uk-
