The growth in audited media in the Middle East has continued with BPA Worldwide, the global media audit organisation, being appointed by its first Lebanese pan-Arab publication.
Executive Magazine, a Lebanese monthly pan-Arab publication which examines commercial, economic and financial developments across the region, becomes the first Lebanese-based title to be audited by BPA. The decision reflects a growing trend among Lebanese publishers which, faced with continuing economic and political instability within Lebanon, are looking to wider distribution throughout the GCC Gulf States as the route towards growth, or even survival. Audited status is essential in assisting these titles attract a share of advertising revenue from regional and international advertisers.
“Our application for BPA audit status is in line with our strategy to be compliant with best international practices which always has been part of our mission statement and to which we owe the success that Executive has achieved since its inception,” explains Yasser Akkaoui, Managing Director of Executive Magazine.
“We are glad that with our application Lebanon joins the thirty one countries where BPA conducts audits in the belief that this will eventually spread a culture of transparency and professionalism throughout our industry worldwide.”
“We have now seen more than 80 publications throughout the Middle East apply for a BPA circulation audit, which reflects a maturing media market in the region,” comments Stuart Wilkinson, BPA Worldwide’s Managing Director, EMEA.
“It is also a recognition that audited status can play an important role in marketing a publication and attracting advertising revenue, and demonstrates a commitment to transparency amongst publishers which will help build advertiser confidence,”
For more information, visit http://www.bpaww.com
Ends.
About BPA Worldwide
BPA Worldwide is the only global media auditor. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 75th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.
BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.
BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.
BPA Worldwide is a founder member of the IFABC.
