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PRLog (Press Release) –
Mar 19, 2008 – Eisen Management Group Adds Bombay City Restaurant to Client Roster
EMG and Bombay City Restaurant Announce Rebrand, Marketing Initiative Cincinnati, OH – March 18, 2008 – Eisen Management Group is pleased to announce the addition of Bombay City Restaurant to its active client roster. The Indian restaurant has hired EMG to lead a communications and operations rebrand as part of the firm’s BOA (Brand Operations Alignment) program. With a focus on offering authentic, vibrant Indian cuisine made with the freshest ingredients, Bombay City will undergo cosmetic changes throughout the restaurant interior to reflect this brand, as well as service and operations updates. The Bombay City Restaurant will offer an enhanced dinner menu complimented by a signature drink menu featuring specialty Indian beers and gin based cocktails, among others. Bombay City’s promotional campaign will kick off with a grand re-opening and VIP event, a new website design, advertising campaign, publicity and promotions, and direct mail. The grand re-opening for Bombay City Restaurant is slated for April 19th, 2008. “We are very excited to be working with EMG. Their expertise in the restaurant business has been invaluable and they have given us excellent guidance every step of the way,” Bombay City owner Preet Singh said. “The designs are fresh, the thinking is sound, and the entire program is streamlined and efficient.” “This has been a very comprehensive process, with brand new concepts for every aspect of the restaurant. Bombay City will also unveil a new logo to go along with their new look. Our team has an extensive background in restaurant management, which has helped us in finding new ways to appeal to today’s discriminating diners,” Eisen Management Group president Rodger Roeser said. EMG staff members have worked with such leading restaurant brands as McDonald’s, Bob Evans, Gold Star Chili, White Castle, Subway Restaurants, the Tavern Restaurant Group and others. About Bombay City Restaurant Bombay City Restaurant offers fresh, vibrant Indian cuisine using traditional Indian recipes. Located in Mariemont, the restaurant offers such signature favorites as curry and tandoori chicken, along with an expansive new cocktail menu. More information can be accessed at www.bombaycityrestaurant.com. Media Contact Rodger Roeser, APR EMG President 515 Monmouth Street, Suite 302 Newport, KY 41071 p. 859.291.4302 # # # About EMG
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