Trend: Online Gift Web Site Becoming Personal Shopper To Biz World

PRLog (Press Release) – Mar 18, 2008 – Nyack, NY - Website owner and professional gift-giver Jennifer Strober’s phone is ringing. A large Executive Meetings and Events Corporation has asked her to create 300 gift collections at an elegant affair overseas in May 2008, and she’s busy creating their vision. She’s figuring out what will go in the custom ‘gift buckets’ that will be hand-assembled, beautifully wrapped and able to withstand a plane ride and 80 degree heat and humidity. After researching options, she phoned the client to bounce some ideas off them. They are calling her back and giving her the go-ahead. 



Word of mouth is spreading that Jenn, creator and owner of The New York Gift Company (nygiftcompany.com), is a rather warm reprieve to the sometimes, cold Internet shopping experience. For being a Web merchant, Jenn is on the phone with her clients more than she’s online with them. Using the Internet to show options of tin designs or swatches, Jenn uses her email to enhance her services but doesn’t rely on it. She tells her clients that what you see on her site is a jumping-off-point to what she can do for them. Everything can be customized to budget, personal taste, event theme, time of year, etc. And don’t look for the typical gift baskets with apples and oranges. 

Additionally, more and more small and large firms have contacted her website for smaller but no less important orders like to thank a client or welcome a partner’s new baby in the most tasteful way. She has become -the- online, “in-house” personal shopper to go to. Giving presentations to a sale force or marketing team explaining why corporate gifting is important and how NY Gift Company can help create more business, has become her favorite part of the job.

Jenn honed her ‘creative shopping’ skills while working as an advertising executive for 10 years in Manhattan for big name companies like Lifetime Television and The New York Times. She needed creative ways to get the attention of buyers and once personally delivered -by cab- a small vase of springtime daffodils to potential clients. Her thoughtfulness and extra effort yielded 8 sales out of 10 deliveries. She eventually moved outside the city and started a family, and decided gift-giving was what she enjoyed -- The New York Gift Company was born.