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Brisbane Biz draws Yellow Blood and Google Gold Rush (local search industry

Brisbane based Clickfind has launched a competitive attack on the established Yellow Pages Online & Microsoft’s Mylocal business models offering advertising-free directory listings that help secure top Google rankings for Australian businesses
 

 
Online advertising in an Australian business directory

Online advertising in an Australian business directory

FOR IMMEDIATE RELEASE

PRLog (Press Release)Mar 18, 2008 – Brisbane based http://www.clickfind.com.au has launched a competitive attack on the established Yellow Pages Online & Microsoft’s Mylocal business models offering advertising-free directory listings that help secure top Google rankings for Australian business owners.

According to a recent AC Nielsen survey, internet shoppers are up 40% over the last two years to 875 million people worldwide, of which 85% have searched, shopped, and completed a purchase online. Taco Fleur, founder of Clickfind.com.au says, “these trends are forcing many business owners to review their directory spend, demand more web site traffic and get assistance in improving their search engine rankings on sites like Google & Yahoo which are crucial to getting sales online. Search engines like Google have hundreds of formula and criteria that decide site rankings and business owners are telling us it’s a nightmare to understand. They would rather use a simple online directory listing to ensure they improve their web site search engine rankings and sales”.

Older business directories such as D-Look, Mylocal, True Local, and Yellow Pages all offer the ability to pay per listing in their directory and most supplement their revenues with banner advertising. Fleur says, “I talk to many business owners who realise how important the internet is and pay good money to list in these in directories, only to find that a banner advertisement from a competitor is appearing right next to their listing without ever being told this may occur. They are rightly furious.”

Clickfind.com.au has ignored this model in favour of no banner ads, lower listing rates, more space for client product and service descriptions, and a specialist technical team dedicated to improving the major search engine rankings for clients. Clickfind.com.au believes this type of service and speed is key in securing the long term listing relationships that help increase client’s web traffic and deliver sales.

Since the major site launch 90 days ago Clickfind is indexing thousands of pages in Google every week and has been rushed by Australian businesses looking to list immediately. One month trial listings are scheduled to close on 15th April 2008 after which low fee options will be standardised at up to 80% less than equivalent Yellow Pages Online listings rates. Visit Clickfind at: http://www.clickfind.com.au/advertise-online.cfm


Related links:
www.clickfind.com.au
www.yellowpagesonline.com.au
www.dlook.com.au
www.truelocal.com.au
www.mylocal.com.au

Interview and press packs available
Contact: Taco Fleur
Web: www.clickfind.com.au
Telephone: 1300 859 179
Mobile: 0421 851 786
Postal address: PO Box 15118
Brisbane
QLD 4002
Source for statistics: http://www.nielsen.com/media/2008/pr_080128b.html

# # #

About clickfind: clickfind is a new Australian Business Directory and Search Engine for finding businesses, products and services locally.

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Issued By:clickfind
Website:http://www.clickfind.com.au
Email:Click to contact author
Phone:1300859179
Address:Valencia Court
City/Town:Brisbane
State/Province:Queensland
Zip:4037
Country:Australia
Categories:Internet, Marketing, Services
Tags:business directories, online advertising, search engines

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