Pierce Mattie PR Appointed to Head Up CLEAN Perfume’s Luxury Perfume PR Campaign

March 19, 2008 - PRLog -- CLEAN Perfume (http://www.cleanperfume.com), recently nominated for two CEW Beauty Awards, announces that it has appointed Pierce Mattie Public Relations (http://www.piercemattie.com) to lead their Perfume PR campaign. Pierce Mattie PR, a leader in effectively utilizing both traditional and new media for brand awareness, will be assisting the luxury beauty brand to gain exposure for their exclusive line of fragrances, candles and body care, as well as, their launch of WELLNESS by CLEAN in March 2008.

Founded by Randi Shinder in 2003, CLEAN Perfume came about when Shinder wanted a fragrance that was reminiscent of pure soap. Unable to find such a fragrance, CLEAN Perfume was born. This beauty phenomenon has not gone unnoticed, as CLEAN Perfume’s line of products has risen to cult status. “We’ve really respected the growth of this brand in the industry and look forward to taking it to the next level with an increased ROI program of media relations,” said Sonya Hartland, Executive Vice President at Pierce Mattie.

CLEAN’s fragrance, bath and body and home products are available at fine beauty locations such as Sephora, HSN and Nordstrom’s. To learn more about CLEAN Perfume please visit www.cleanperfume.com or contact Pierce Mattie PR at 212-243-1431.

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About Pierce Mattie Public Relations:  Launched in 2001 by wellness lifestyle editor & expert Pierce Mattie, Pierce Mattie PR remains the industry leader in communications for luxury beauty, fashion, health and fitness brands alike with growing divisions in home furnishings and fine jewelry. With offices located bi-coastally in New York and Los Angeles, Pierce Mattie PR has their hand on the pulse of the industry and has the capabilities of securing national and regional press for their clients.

Website: www.piercemattie.com