Edinburgh’s serviced apartment market is growing faster than any other UK city, according to figures released today (18 March 2008) by the country’s leading serviced apartment company, ScottishApartment.com, which has seen an unparalleled 75% rise in visitor numbers to apartments, as consumers shun hotels in favour of the privacy of their own exclusive space.
With the gradual rise of the serviced apartment industry in the worldwide overnight stay market, Edinburgh appears to be leading the way in terms of global competition. Scottishaparment.com had a total 37,000 overnight apartment stays in 2007, compared to 9,000 overnight apartment stays the previous year.
Managing director of ScottishApartment.com, David Mackman spotted a gap in the Edinburgh market 7 years ago. But he’s taken the model further than any competitor. He said, “There was a huge gap in the Edinburgh market, I myself hate the impersonal nature of hotels and found that there wasn’t an affordable alternative to staying in these.”
The rapidly-growing company, which has 200 exclusive properties in its ever-expanding portfolio, had a major coup this week with the addition of a luxury development situated in Edinburgh city centre on Canning Street. ScottishApartment.com has been market-leaders in Scotland for the past 2 years with largest growth areas being the corporate market.
David added: “Our wide-range of apartments cater for the budget, standard and luxury markets which provide a great appeal to travellers, families, couples, groups and of course, our corporate clients.”
ScottishApartment.com sets itself apart from the competition by providing each client with an exclusive, bespoke service to ensure that their stay away from home has everything they need. Clients can choose from business and conferencing facilities, unrestricted wireless internet, laundry and dry cleaning, groceries delivered to their apartment, use of private member’s clubs, a 5* Gym and Spa, discounted food at the city’s top restaurants, a massage in their apartment or even a personal chef can come to the apartment and cook for them.
David Mackman claims he has hit on a model which can be rolled out throughout the rest of Scotland. “It’
Scottishapartment.com is redefining not only the Scottish serviced apartment industry but the Hospitality market in general and ensures everyone witnesses Scotland in its true beauty. It is about time there was a true alternative to staying in hotels.
ENDS
For further information, interviews, quotes or photography contact:
Debbie McGibbon
Marketing Assistant
Scottishapartment.com
6 Queen Street, Edinburgh EH2 1JE
tel: +44 (0) 131 240 0080
fax: +44 (0) 131 225 8572
email: debbie.mcgibbon@
internet: www.scottishapartment.com
