(Henderson, Nevada) Chances are you’ve read a newspaper in the past week, but do you remember any of the advertisers?
In an intercept poll of more than 800 business travelers at Dallas-Ft. Worth International Airport, promotional products had a recall rate significantly higher than other forms of advertising. In fact, of those who had received a promotional product from a business in the past 12 months, 76 percent could recall the name of the advertiser who gave them the product. And 73 percent reported using the item at least once a week.
Promotional products work…and that’s one of the key messages Alan Grill is delivering to members of chambers of commerce, trade and professional associations and other business groups through PPAI’s ADvocate Program.
Mr. Grill is a speaker with the PPAI Advocate program and is trained to speak to business audiences about the effectiveness of promotional products as a marketing medium. The presentation he gives includes tips on choosing the right product, using the creativity of a promotional consultant, case histories, promotional ideas and how-to’s customized for a particular business audience.
The speaker program is a free service of PPAI. To request Mr. Grill to speak for your next event, visit www.bestbuypromoproducts.com.
