Boots.com Is To Become The Exclusive Online Stockist Of Amie, A Teenager’s Best Friend

PRLog (Press Release) – Mar 17, 2008 – Boots.com has announced that it is to be the exclusive online stockist of Amie, a skincare range formulated specifically for teenage skin using natural formulations and 100% recyclable packaging. Created by a mother for her daughter, Amie is an innovative new range of natural skincare created purely for young skin.

Fiona Parkhouse was inspired by her daughter’s struggle to find an effective, affordable, natural and attractive skincare range, free from the chemicals traditionally used in teen skincare (http://www.boots.com/onlineexperience/flexible_template_ ... ).

“I wanted something that would respect her still child-perfect skin but deal with the changes that puberty was starting to bring such as increased oiliness and occasional break-outs. I didn’t want her using strong, medicated products. I wanted a natural skincare (http://www.boots.com/shop/product_details.jsp?productid= ... ) range that would be gentle yet effective. Amie, meaning “friend” in French, is the result.”

Using the finest natural fruit and botanical ingredients, Amie is designed to work in complete harmony with young skin. Amie provides a pH balanced, uncomplicated regime to allow skin’s radiance to emerge naturally. Each product is at least 95% natural, and free from parabens, petrochemicals, sulphates, alcohol and GMO extracts. Amie is also a vegan-friendly and vegetarian-friendly skincare (http://www.boots.com/shop/product_details.jsp?productid= ... ) range. All of the packaging is 100% recyclable.

The range also encourages young women to adopt healthy skincare habits. The UK’s leading teen dermatologist, Dr, Susan Mayou said, “Skin problems are very common and although the patients I see are generally healthy, it can have a profound effect on their self-esteem. Natural, non-irritating ingredients are important in skin care for teenagers. At their age, skin is still sensitive and easily irritated whilst also prone to breakouts.”

About Boots

Boots is the UK’s leading retailer of beauty products, skin care products (http://www.boots.com/onlineexperience/flexible_template_2006.jsp?classificationid=1002582 ) and health products, with thousands of products from prestigious brands, as well as exclusive brands that can’t be found anywhere else in the UK, either on the high street or online.

Boots Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots.com Direct Limited (VAT no. 116 3001 29) an Alliance Boots company. All other information and advice on boots.com is the responsibility of Boots.com Direct Limited.

Boots PR Contact:
Carrie Eames
PR Manager
Boots The Chemist
D90E F07
Thane Road
Nottingham
NG90 1BS
0115 959 5995
www.boots.com