PRLog (Press Release) –
Mar 14, 2008 – Stuttgart, Mar 13th, 2008.
SONGS OF FREEDOM targets the urban demographic in major cities all across the world. The meaning behind the SONGS OF FREEDOM label is that we can express ourselves freely through fashion, music and denim as our lifestyle. SONGS OF FREEDOM bridges the gap between music and fashion through the message: “Music and fashion is a part of our everyday lives; it’s a freedom of expression in its purest form. SONGS OF FREEDOM is an outlet of passion for the human soul. Represent yourself, and your lifestyle. Make a statement, because you are what you wear.”
The goal of SONGS OF FREEDOM is to provide the young mens urban consumer with apparel that appeals to him, and compliments his wardrobe.
He lives a lifestyle, which revolves around the music that inspires him to be who he wants to be. He is an educated consumer, and aware of the current trends in the market. He appreciates the value of quality apparel, and he knows how to put all together to evoke his own personal style. The SONGS OF FREEDOM line will be offered at a budget he can afford, while upgrading the style and quality he prefers over other brands aimed at the young mens demographic. SONGS OF FREEDOM will be a staple brand in his closet, providing a solid foundation for a timeless look that never goes out of style.
SONGS OF FREEDOM will strive to become a leader in the young mens market. It is planned to take the US and European market by storm, through giving the consumer a product he has been asking for. The call of demand in the market for a superior product is answered, with a fresh new look. SONGS OF FREEDOM will be distributed throughout Europe by Slauson GmbH, and infiltrate all the major markets. The goal is to be a household name in the young mens category. SONGS OF FREEDOM will build a solid foundation for the business by providing quality products to the consumers, with up to date trends, and at a price-point that will agree with everybody. SONGS OF FREEDOM believes there is a strong indication that the market is ready for this product, and will have a positive reaction to this brand, and brand identity.
Because of the innovative concept, the ideas and designs, Slauson GmbH decided to get SONGS OF FREEDOM to Europe to distribute it exclusively.
The bright colours and the unique style found a gap in the market that now will be filled. SONGS OF FREEDOM also convinces with their high quality substances, prints and frills.
Slauson GmbH based in Stuttgart has been in the market since 1993. The retail and wholesale company puts its focus on streetwear, urban fashion and sneakers. With brands such as Nike, Adidas and RBK or more urban influenced brands as COOGI, Rocawear, Enyce, Ecko and Vans, Slausons key market are young adults and youngsters.
Together with its retail stores in Karlsruhe and Stuttgart Slausons intension is to set trends and to offer a superior service besides the general department store mentality.
The Onlineshop vagant.de was already launched in 1996. Since then customers get the chance to reach Slauson online and share their visions in hiphop/urban and streetwear. Building a positive feeling and transporting the vibe and the roots of hiphop culture are the prior goals.
