THE NEW TENNESSEE WOMAN: Women in Business Across Tennessee

PRLog (Press Release) – Mar 13, 2008 – The New Tennessee Woman is  a website focused on improving mentorship opportunities between women and developing tomorrow’s female leaders and entrepreneurs:  http://www.thenewtnwoman.com This site aims to tip the balance in favor of Tennessee’s female-owned business through education and mentorship.

The New Tennessee Woman unveiled its Catalyst to Success Plan this week; this program links female entrepreneurs with EXPERTS who will propel their business to the next level. “Women helping women across Tennessee, that’s what I’ve always envisioned, “ states Rosanne Ferreri-Feske, CEO.  The definition of a catalyst is “an agent that provokes or speeds significant change or action.”

The New Tennessee Woman’s Catalyst to Success Plan is an all-inclusive program. New start-ups  receive one-to-one mentoring in either business plan assessment, marketing, or finances; existing businesses receive mentoring in  strategic global growth and franchising. The Catalyst to Success plan also includes: a Biz Search Listing, a Spotlight Page (landing page with this site), one press release sent to Prlog, Prbuzz, Prleap and i-newswire. The entrepreneur will be interviewed about her business and this audio interview will be placed in the Multimedia Gallery to teach others; she will also be given a copy on disc to use in her marketing endeavors.

“Women don’t want to be led in “circles” nor are they looking for “incubators” led by peers; they don’t have time for coffee klatches and they don’t want to commiserate. Just like men, women want solid advice from business experts who will act as a catalyst to their growth,“ states Ferreri-Feske.

Included in the Catalyst to Success Plan is a Business Calendar for female CEO’s to post  book signings, announce a grand opening, or place their special event information. The Barter X-change program is exclusive to membership; on this page, a business owner can post what she’d  like to offer, place a value on it, state what she  needs in return, and post direct contact information without paying a broker’s fee to The New TN Woman or exchanging money.  Fusion marketing offers the opportunity for two or more businesses to work together on an event or sponsor a new business launch. “As women join The New TN Woman,  the benefit of pooling marketing resources to benefit all will become evident; the ultimate goal is to become our own group of angel investors. Who better to help women, than other women. There isn‘t any reason why a woman‘s dream business should drive her family into debt as she taps out credit cards and takes out major business loans."