Svedberg Named to Western SVP Spot at Informative Research

PRLog (Press Release) – Mar 13, 2008 – In her new role, Svedberg will help the Garden Grove, Calif.-based credit information provider expand its sales and market presence in the western half of the U.S., from Texas to the Pacific Ocean. She will recruit, train and develop a team of senior level account executives, and introduce the company’s credit and mortgage-related products and services to thousands of lending professionals throughout her region.

Describing Svedberg’s hiring as a “major win for the company,” Informative Research President and COO Bill DuFour added that the new SVP’s extensive experience in mortgage banking and real estate information services will yield long-term benefits for the company’s credit customers, as well.

“Dawn’s knowledge and expertise put her at a level where she can effectively act as a consultative professional to the originator,” DuFour said. “She’s uniquely qualified to help customers use our credit information to make their business more profitable.”

To help Informative Research realize its financial objectives for 2008, Svedberg will concentrate on strategic accounts, including banks, correspondent lenders and credit unions. From a satellite office in Northern California, she will orchestrate campaigns to increase sales of the company’s products and services, which range from credit reports (in standard and reverse mortgage formats), credit simulation and rescoring tools to tradeline verifications and automated property valuations.

Prior to joining Informative Research, Svedberg served in a variety of sales and account management roles with a title company and a provider of automated property valuation services. Most recently, she served as First Vice President and Area Manager for Countrywide’s Correspondent Lending Division, where she led a team of primary account managers in the California Region.