Auction.ph, the foremost online shopping mall in the Philippines, continues to expand its baseline numbers reaching almost 1.2M registered members as of March 2008 and with an average of 6,000 posted items daily.
The e-commerce site plans to further expand these numbers in 2008 through exciting online events and pro-seller promos. “We intend to enhance the online experience for both buyers and sellers to inspire loyalty,” says Ms. Jenny Kim, Vice President and Chief Marketing Officer of Auction.ph. “Online, we have exciting promos and events such as the Double Bingo Mania event and our standard site features such as our Coupon Mania and our 1Peso Auction.”
Double Bingo Mania is an online game wherein buyers get a chance to win premium items for a minimum purchase of Php500.00. They also get a chance to win e-money instantly if they complete a bingo line. Items featured as prizes include iPhones and other popular gadgets like digital cameras and mobile phones.
Sellers or ‘cybermerchants’
Apart from online events, Auction.ph also conducts events on-ground like Auctionista to increase brand awareness and the Online Selling Seminars to educate aspiring ‘cybermerchants.’
“In 2008, the plan is to make people aware that we offer an online market service that has amazing advantages and benefits. We have to make them aware that it is fun and convenient to use. And when they start using our website, we have to make sure that they don’t stop. They will keep coming back because of our unique and exciting online offerings,” explains Ms. Kim.
