Additionally Lightershade will be able to develop the content and architecture solutions needed in the constantly changing landscape of rich media applications.
Tino Nombro, Ambergreen’s MD explains: “This acquisition strengthens the holistic search marketing service we offer our clients. It greatly enhances our implementation capability, a key tool to support our growth in the search sector. As one of the biggest issues for all search agencies is ensuring that strategies are effectively implemented. I believe that this move will create new opportunities for Ambergreen and further enhance our position as on the UK’s top search agencies.”
Ambergreen is the first search agency to make this move and it is expected that others will follow its lead. Implementation is a critical element of search strategies. It is vital that a strategy is implemented by specialists with the digital credentials and skill to articulate the strategy.
Search marketing is still evolving at break neck speed. A campaign created six months ago will be outdated and irrelevant today. New techniques, new media, new behaviours mean that campaigns are constantly changing to keep up with market changes. A good agency stays ahead of the game by being proactive, not reactive.
For over seven years Lightershade has successfully helped businesses manage information, reduce business risk and increase sales across diverse markets including financial services, education, tourism and the public sector.
Fusing design with technology, Lightershade’
The company employs some of the most creative intellects in application design and development today. Headquartered in Edinburgh, Lightershade is ISO 90001:2000 certified, Investor in People accredited and member of the Usability Professionals Association and the British Interactive Media Association.
Since its creation, Lightershade has been trading as part of the same group of companies as the business-class ISP, Lumison. Dr Aydin Kurt-Elli, Lumison’s CEO and Lightershade board director comments: “This is an exciting time for Lightershade’
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ABOUT AMBERGREEN
Internet marketing is the fastest growing sector of advertising and the most aggressive of any market in the world. Worth £1.9bn in the UK alone it has systematically decimated radio, cinema, newspaper advertising spend over the last five years.
Ambergreen was one of the UK’s first specialist search marketing agencies. Founders, Grant Whiteside and Tino Nombro, were among the first marketers to understand the powerful potential of search marketing and secure a position at its cutting edge. Intellectually and technically strong, Nombro and Whiteside are widely respected as top players in the intelligent application of search marketing.
Today search is business critical to all brands. Sales, reputation and communication are all defined by search and how successfully the brand has harnessed the search engines. In a world where thirty years is lived in thirty months it is easy to forget how quickly the internet has revolutionised the world, socially, economically and politically.
Google is only 9 years old. Myspace 3 years. At seven years old, Ambergreen is an internet veteran and is still pioneering the frontiers of search working with some of the most exciting and innovative online brands in the world including Electronic Arts (EA) Games, National Australia Group, Thomas Cook and Carphonewarehouse.
