Well known journalist and media consultant Marion Scher will be running a one day workshop on public relations writing skills on Wednesday April 2nd, in Johannesburg. This course is for anyone who has to write to either the print or electronic media in the hope of getting theirs or their clients name in the news.
The course will cover
• How to make the media read a press release
• Newsworthiness
• Newswriting - hard and soft news style
• The difference between hard and soft news and when to use them.
• Understanding just what the media wants and how to give it to them – finding creative ideas for media campaigns.
• Obtaining effective briefs from clients
• Just when do we send a press release and when do we send a news article?
• Who to send it to and timing?
• The breakdown of a hard news piece. How to take the 5 w’s and an h (who, what, where, why, when and how) and put these into one paragraph without losing the story.
• Editing your work and producing a ‘ready to print’ piece.
• How to reach the electronic media with your release.
• Writing headlines and leads
• Effective Interviewing - getting the sound bite
• Tightening up language
• Making your writing flow
• Common grammar mistakes
Workshop content: This is a practical one day workshop that will involve turning press releases/statements/
• Cost: R1 500 per person. 50% deposit required to secure place on course. Only eight delegates are taken per course.
For more information:
www.mediamentors.co.za
