Boston Image Consultants of Optimum Image provide the solution to Employee Corporate Branding

PRLog (Press Release) – Mar 09, 2008 – After working with many Human Resource Professionals, Boston Image Consultant Evangelia Souris, AICI CIP and President  of OPTIMUM International Center for Image Management , noticed a common concern in "Employee Image":

-Employees do not always present the image that best illustrates their organization.
-Employees are inappropriately dressed (underdressed, over-dressed).
-Managers feel that business could improve if their employees distinguished their image from that of the competitions'.
-Many high-performing employees are being held back by their Image.

Souris believes that corporations historically have been spending millions in creating, improving and redefining brands. Their ultimate wish is to be distinguished amongst the best. The problem she has noticed is that corporations have difficulty in implementing Image brand modification training in group settings. "People show up at these training programs because they are mandatory, but they do not buy into the process ... they become very defensive" complains one noted client.

Souris states that she has noticed remarkable results in Image betterment programs when she works with people one on one, only because its success has to do with one’s self image.  A very private element that can not be revealed in a Image workshop, surrounded by one’s peers.

What works best is to deal with the issue at hand and to never criticize an employee's Image. What needs to be addressed is the effect of one's Image in relation to work performance, states Souris.  Because it is such a sensitive issue, employers shy away from addressing Image related problems.  

They do have options such as employee sponsored consultations where an employer or corporation can maximize a particular employee's image and or presentation skills.  Each Image Enhancement program is tailored to each individual's needs, and may consist of some or all of the following:

Image assessment and analysis,  Wardrobe Review, Grooming and hygiene  Personal Shopping  Communication Skills Coaching; Business etiquette and protocol; Cross cultural and gender communication; Image communication, perception and management; Meeting management and facilitation; Customer service; Telephone skills; Professional and long term Image Support to ensure application of image goals.

For more information email: esouris@optimumimageic.com - Optimum International Center for Image Management - Serving the Greater Boston and NYC metro area.
www.optimumimageic.com, 617 436 4848.