When at a supermarket, have you ever stopped and wondered how a product ends up on the store shelves? Most people don’t think twice about how a product gets there, it’s just there. Little do they know, it is a process that involves great ideas, implementation of unique marketing plans, teamwork, and the right event management company. This information may not seem relevant to consumers, but to companies with a product they’re looking to stock, this is valuable information that can make or break it.
The process begins with an idea, and the creation of a product. Naturally, companies want to sell their product, which is done by getting it into stores. However, most stores won’t carry a product unless there is some kind of proof or test to see that it will sell; otherwise, it’s just taking up shelf space. This is where event management companies come in to coordinate between the vendor and the store. Once the vendor brings their product to a company, such as Barry Promotions, an event management company, a unique marketing campaign is created. Through what is called a road-show, the vendor’s product is set up throughout a series of stores, such as Costco. Barry Promotions coordinates a sampling table that draws attention from consumers, and provides the store and vendor with sales information and customer feedback. Often, this is the company’s best shot to get carried in the store, so having a marketing plan that works is imperative. Through trained and enthusiastic representatives, the product is introduced to potential new customers, creating a positive personal experience with the product. With studies showing this as the leading cause of trust in a product, it’s no wonder event management companies put so much of an emphasis on this strategy.
Following the successful introduction, marketing, and positive sales feedback of the product, the store will begin carrying the product. This achievement is an enormous one for the vendor, and wouldn’t be possible without all components involved with the process. If you have a product that you’d like to get on the shelves, don’t miss out on the opportunity to team up with Barry Promotions and make your goals a reality.
