As the older generation is changing the face of the UK travel market, more travelers in the over 50’s age group are now using their growing disposable income to see more of the world than ever before. Whether it's a long over due 'gap year' trip, a short break in Europe or a summer holiday, this age group have travel in their DNA, and cruise holidays is increasingly becoming the first port of call for the more mature vacationers.
Holiday companies are adapting to provide the over 50s market with packages and trips that reflect this wanderlust. Just as the younger market are looking for more from a holiday than two weeks on a sun lounger, so the same applies for the older travelers. Staysure’
The growth in demand for cruise holidays comes at a time when the package foreign holiday market is declining, down 3% and shows the resilient appeal of cruise holidays which has increased its equivalent share of the holiday market year after year. But the relative safety of today’s cruise ships doesn’t mean that the need for comprehensive travel insurance should be ignored, particularly for those travellers in the over 50 age group.
Over 50’s now represent 35% of people making all trips abroad, and new research reveals that nearly 70% of over 50’s say they are more adventurous with their trips now than ten years ago, with over a third having visited more than 20 countries. The growth in over 50’s looking to venture further a field find that the comfort and activities that can be found on today’s cruise ships are more suited to their lifestyle.
If you are aged 50 or over, and looking for high levels of cover at home or abroad, visit www.staysure.co.uk for a quote.
Editor’s Note: Staysure.co.uk is represented by online advertising consultancy, Top Position. Please direct all press queries to Billy Howe. Email: billy@topposition.co.uk or call: 0800 094 9001.
