PRLog (Press Release) -
Mar 06, 2008 -
Chucho™, a new men’s and boys clothing brand with a focus on the Latino market, will now be available for sale on the popular MexGrocer.com website. The brand will make its debut with a selection of vintage designed tees that mirror consumer products currently sold on the MexGrocer site. Retail prices will on all tees will range from $20 -$25.
Esta marca es para ti” This brand is for you, is the tagline for Chucho™, focusing on the Latino male customer. Chucho™
was created by Molly Robbins, ”Molona” a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies. Chucho incorporates these colorful graphics providing a platform for individual style. The logos will range from beverages and confections to cement companies and tire manufacturers. “I am so thrilled to be partnering with MexGrocer.com,”
says Molly Robbins. “They get an enormous amount of traffic on their site and we are lucky to be part of it.”
Founded by Ignacio Hernandez Sr. and Ignacio (Nacho) Hernandez Jr., over 7 years ago, MexGrocer.com is the largest online grocery store for authentic Mexican food. It is a nationwide bilingual online grocery store for hard-to-find, non-perishable authentic Mexican items ranging from food to jewelry. Based in San Diego, California, MexGrocer is a rich resource for consumers, Mexican chefs, Mexican restaurants, medium size Mexican grocery stores and other online co-branded stores. “ We have never sold apparel on line and feel the Chucho™ brand complements our product assortment,”
shared Hernandez. “We think the Chucho™ brand will do well; it is something unexpected yet curiously familiar.”
Photo:
http://www.prlog.org/10055298/1Headquartered in suburban San Francisco, LicenZing LLC, has quickly and quietly become THE boutique shop for lifestyle brand building through PR, marketing and licensing. LicenZing works with a select range of clients in areas such as fashion, fitness, yoga, innovative design and technology. The company provides a range of brand building services from strategic planning, creative services, media buying, merchandising and licensing.
