Japan’s Mobile Advertising Market Now the Largest in the World

PRLog (Press Release) - Mar 06, 2008 -
Japan’s mobile advertising market grew by 59.2% to US$ 565 MM in 2007, surpassing the US to become the world’s leading mobile market, an indication that-- after great anticipation-- mobile online business has arrived.

While in many respects Japan’s “traditional” online display and search markets still lag behind the US, in mobile Japan is clearly accelerating its lead.  As a result, American firms such as Google who are looking to figure out how to develop profitable mobile businesses in the US are taking to the streets of Japan.  Publishers and advertisers looking to see what’s coming next year on their mobile phone or blackberry are grabbing their 3G handsets and heading to Tokyo.

AJ Advisers, a firm that specializes in Japanese business development for US technology companies, has prepared a new report that details recent changes in the Japanese online advertising market. Principal Andy Meyers notes, “The Japanese market is at a point of crucial transition. Whereas in 2005, display made up 68% of the market, by 2011 display is forecast to be just over 50%.  Search and mobile will take on a greater portion of the market, but display-- with greater reliance on rich media and video-- will remain the biggest dollar volume opportunity in the Japanese online market.  Understanding these changes will be essential for anyone interested in capitalizing on this promising opportunity.”

The report, prepared March 2008, is available for free at the AJ Advisers website. For more information, visit http://www.ajadvisers.com