Street Level Studio Tapped for VoiceViewer® Branding and Marketing

PRLog (Press Release) – Feb 29, 2008 – HIGHWOOD, IL — Street Level Studio (SLS) has been hired by VoiceViewer Technologies (VVT), Bannockburn, IL, to create its corporate identity, website, and marketing collateral and consult on branding and positioning strategy.

“VoiceViewer Technologies is at the forefront of wireless, voice-activated workplace innovations,” said Jim Moran, business development director for Street Level Studio. “The first order of business was designing a high-impact identity that communicates VoiceViewer’s sophisticated solutions, creates affinity with target markets, and builds the familiarity that’s so critical to brand success.”

After designing a visual/verbal identity for VVT, Street Level Studio applied the brand to the development of a new website and sales collateral supporting the adoption of VoiceViewer in the healthcare industry. The handheld wireless device enables caregivers at hospitals, long-term care facilities, clinics, and physicians’ practices to collect patient information right at the point of care simply by talking. The recorded data is uploaded into a computer to complete forms and charts.

At the website designed by Street Level Studio (www.voiceviewer.com), healthcare executives, hospital nursing directors, and nurses, can find relevant information about VoiceViewer and its direct impact on their jobs. The site also offers technical specifications, information for investors, recent company news and customer support contact information.

“Street Level Studio didn’t just design a logo, launch a website, and call it a day,” said Gary L. Eizenga, executive vice president of sales for VoiceViewer Technologies. “They functioned as an extension of our business rather than a vendor, partnering with us to define our product, articulate its value proposition, and identify key market opportunities. As a result, we’re already discussing VoiceViewer trials with some of the country’s major healthcare organizations.”