“West Coast’s Vera Wang” Deborah LaFranchi Debuts 2008 Bridal Collection

PRLog (Press Release) – Feb 29, 2008 – For more information contact:
Jasmin Zimmatore
Espada-Zimmatore PR
(818) 521-3807
jasmin@ezpublicrelations.com


Los Angeles, California – Famed costume designer Deborah LaFranchi, better known

for her designs seen in television shows, film and her other contributions to Disney’s

theme park development in the United States and Tokyo;  unveiled her highly

anticipated 2008 bridal collection.  The event took place at the Glendale Hilton on

Sunday, February 24th and was attended by hundreds of buyers, fashion editors,

designers and of course, brides.


LaFranchi, a graduate of the prestigious Institute of Fashion Design and

Merchandising (FIDM/LA Campus) stood out early on as one the few students that

could both design and construct.  Since the opening of her bridal division in 2006,

Deborah LaFranchi has become a leading bridal couturier for VIP’s, much like Monique

L’huillier also a FIDM graduate.  LaFranchi have designed over 100 theatrical

productions in Los Angeles area over the last 20 years.


LaFranchi smiles at the natural comparisons with Vera Wang: “I am flattered when

fashion editors and entertainment critics write nice things about my work.  What

impresses me the most about Vera is her dedication and work as the youngest

fashion editor at Vogue Magazine and the exceptional work she later did for Ralph

Lauren.  I admire her sense of simplicity—when it comes to wedding gowns less is

more.”


About a recent article, Is This Any Way to Treat Vera Wang?  (New York Times, June 10

2007) that explores the new trend of “Trashing the Dress”- a creation of fashion

photographer John Michael Cooper where he has brides submerge themselves

wearing the dress in ponds, lakes, swamps for a photo session-- LaFranchi said “I

agree that is no way to treat a Vera Wang, or a LaFranchi for that matter.  There is a lot

of craftsmanship that goes into a gown not to mention sentimental value.  My

wedding gowns are usually kept as heirlooms.”


Next bridal show for LaFranchi Couture is an exclusive on March 17, 2008 at the

Brookside Country Club near the world famous Rose Bowl in Pasadena, where she

will be the only bridal designer showcased at the event.   www.americangolf.com  

www.deborahlafranchi.com