Over the past 12 years, AIM Group Two has been focused on small business promotion needs and has built a solid leadership role in its market area. As a result, the owners had never seen the need for a marketing firm, “but when we learned about Sidekick’s ‘Virtual Marketing Department’ approach, it clicked with us,” said co-owner Barry Sherrill. “We realized that this could help us communicate with clients more consistently, save us time, expand awareness about the breadth of our in-house line of promotional products, and make it possible to grow more profitably.”
“They have established a terrific niche in the promotional products category,” said Sidekick’s Managing Partner, Wendy Harrington. “Small businesses that want quality and a professional edge, but don’t have the need, the space - or maybe even the budget - to buy in large quantities can turn to them for affordable answers. We realized that their biggest challenge has been educating prospects and customers about the breadth of what they can offer. That’s where we come in. Our focus will be on developing direct and indirect information campaigns to close the knowledge gap, and to build on their reputation as a problem-solving, helpful brand.”
AIM Group Two is owned and operated by Sherrill and his wife, Ellen. Their company specializes in customized solutions and small-quantity, high-quality in-house production of personalized promotional products for small business marketing and individual gift-giving. Sherrill is a member of the Experimental Aircraft Association, holds a private pilot’s license, and has his own plane in development. For more information please call Barry Sherrill at 919-387-7588 or e-mail info@aimgrouptwo.com.
Sidekick Communications is a Holly Springs, NC-based firm that provides “Virtual" Marketing Department services for small businesses. Sidekick integrates awareness efforts across all media, the oversight of marketing programs to ensure cost-effective branding and marketing and PR strategy and execution. Sidekick also offers post-campaign results analysis as well as coordination of outsourced services. For more information, please contact Wendy Harrington at wendy@NCSidekick.com or (919) 208-7484.
