As part of this alliance, HollywoodTeen.net and Bobbi Chin Couture are forming a new company, Shop Koi, whose offering will be the exclusive clothing line for HollywoodTeen.net and for Bobbi Chin Couture's premier fashion and accessory line in the United States. Both partners will bring complementary strengths, including HollywoodTeen.net's strong presence on the internet, unparalleled connection with a growing audience, and youth marketing prowess, with Bobbi Chin Couture's innovative designs, market momentum for Shop Koi, and deep relationships within the fashion industry.
Hollywood Teen and Bobbi Chin Couture, through their ShopKoi.com venture, have formed a long-term, groundbreaking and exclusive relationship with MTVRealityShowBlog.com, in which the companies will be partners in bringing consumers digital shopping experience to their PCs and over the air to their mobile phones. Through the relationship with MTVRealityShowBlog.com, Shop Koi will be fully integrated with a virtual shopping mall, delivering a superior fashion services across multiple consumer devices.
"With Bobbi Chin Couture and MTVRealityShowBlog.com, we're creating a unique and engaging experience that also reflects our own strategy of allowing consumers to go narrow and deep into the fashion they love," said Barbara Grath. "Any time we can partner with industry leaders like this to create a new retail experience, everyone wins, especially the consumer."
"Today's announcements represent a sea-change in the digital retail market," said Rob Glasserman. "By partnering with HollywoodTeen.net, home of the fastest growing teen medium on the internet, and the market's leading design company, Bobbi Chin Couture, we'll make ShopKoi.com the premier digital shopping service that delivers great fashion to millions of consumers whenever and wherever they want."
