It has also joined with True Corporation, one of Thailand’s largest technology companies, to create Thailand’s first wireless lifestyle convergent communities which will feature state-of-the-
The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms – Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel – Universal Studios, Florida, and many more prestigious resorts.
Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything – International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-
Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.
V9 Design & Build, were invited to build the resort’s website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailand’s English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a project’s bottom line.
That is not to say that elegantly-produced brochures and local media advertising doesn’t have merit, but it has always seemed that it is a sort of marketing overkill — a gunshot rather than rifle approach to project exposure.
Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.
It is even more effective when added as a seamless addition to a resort’s website for several reasons. First, Google and the other major search engines like content and change which adds value to a site’s PageRank™; it extends keyword range; it is disseminated to the world’s largest blog directories;
Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-
Most real estate projects use Flash technology that presents brilliantly-
The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.
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