Desktop Marketing Solutions Releases eWise: helps Internet Retailers Analyze Multi-channel Campaigns

Feb. 22, 2008 - PRLog -- Desktop Marketing Solutions, Inc. (DMSI) today announced the release of eWise, a database analysis tool that provides small-to-mid-size e-commerce businesses with the ability to measure the effectiveness of their multi-channel marketing campaigns.

eWise leverages the core technology of DMSI’s award-winning WiseGuys^™ desktop marketing software, giving e-commerce marketers the advantage of its proven ability without requiring a deep understanding of database marketing.

eWise offers the following capabilities:

1. See which promotion is driving sales
eWise tracks multi-channel marketing influences, such as retail, direct mail, e-mail, and Web, to give organizations visibility into the effectiveness of individual promotions.

2. Promote cross-sell products, just like Amazon
eWise analyzes product interactions, providing organizations with the necessary information for cross-selling to targeted customers.

3. Show ROI for each marketing dollar spent
eWise calculates customer lifetime value (CLV), giving organizations visibility into the dollar value of existing customers, so they can make informed decisions about how much to spend to acquire new customers.

“With more and more e-marketers embracing multi-channel approaches, due to a plateau of the online playing field, we felt it was important to meet them where they’re at,” said Bruce Gregoire, president of DMSI. “After working with our e-commerce clients, we found that e-marketers needed a simpler way to analyze their multi-channel campaigns and determine which marketing efforts were responsible for their results.  eWise provides them with the  information they need to direct their marketing expenditures and efforts to the most effective campaigns – and to the most profitable customers.”

eWise seamlessly integrates with leading commercial applications to share detailed transactional data, to get a complete picture of customer behavior.  These applications include Constant Contact, Quickbooks, MS Outlook, Microsoft Navision, MAS90 Accounting software, Mail Order Manager (MOM), Natural Order, and Ecometry.

Pricing and Availability
A desktop or server version of eWise is priced at $1,990 for 2 concurrent users. Installation can be done in as little as 2 days.  A personalized web demo of eWise can be scheduled by submitting a request to info@DesktopMarketingInc.com.

About Desktop Marketing Solutions, Inc. (DMSI)
Desktop Marketing Solutions is a full-service resource for database marketing software, programming, installation and applications. Offering a rare combination of experience in both direct marketing and database technology, with a special emphasis in catalog retailing, DMSI “bridges the gap” between marketing and database functions for its clients.   In 2006, DMSI’s flagship product, WiseGuys, received the National Center for Database (NCDM) Excellence Award, joining the ranks of companies like AOL and Dell.  Desktop Marketing Solutions is headquartered in Falls Church, VA. – details are available at www.desktopmarketinginc.com.

Contact: Bruce Gregoire, Desktop Marketing Solutions, (703) 941-8109, info@DesktopMarketingInc.com.

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About Desktop Marketing Solutions.  Desktop Marketing Solutions, Inc. (DMSI) began in Virginia in 1998 with a single strong conviction: that companies badly needed a firm to seamlessly integrate their marketing function and their database function. Too many companies suffer from the phenomenon of being data-rich and information-poor. Thus the core philosophy of DMSI - simplify the complex - was born.

Website: www.DesktopMarketingInc.com