DefenderDirect selects Dovetail to provide marketing database development and services

PRLog (Press Release) – Feb 21, 2008 – Denver, CO— DefenderDirect has selected Dovetail to develop, host, maintain and provide access for their marketing database. The Dovetail solution will enable DefenderDirect to easily and effectively use their data for direct marketing.

DefenderDirect distributes and provides products and customer service support services for ADT, GE Security and Dish Network.

Dovetail—The Marketing Database Company
Dovetail develops, maintains, hosts and provides access to marketing databases. Dovetail’s flagship product, The Dovetail Application, provides an intuitive browser-based interface designed specifically for direct marketers, allowing them to run counts, pull lists, perform analysis and run ROI response analysis on completed direct marketing campaigns. Furthermore, Dovetail specializes in integrating direct marketing related data, quickly rolling out customized marketing database solutions—typically in 45 to 60 days, and the marketing databases that Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.

To learn more, visit http://www.dovetaildatabase.com or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or jeff@dovetaildatabase.com.

DefenderDirect
In 1998, DefenderDirect began as a distributor of home security equipment monitored by ADT. In less than 10 years DefenderDirect has grown and expanded their scope to include other prestigious brands such as ADT, GE, and DISH Network. They are proud to be the best in the world at new customer acquisition for top brand name products and services. With headquarters in Indianapolis, Indiana, they operate branch offices throughout the country.

To learn more about DefenderDirect, visit their website at http://www.defenderdirect.net.